Enhancing the Competitiveness of China’s High-end Brands: Reshaping the Brand Value Chain

QIN Longyi, YIN Yanqiong

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Journal of Guangzhou University (Social Science Edition) ›› 2015, Vol. 14 ›› Issue (3) : 53-59.
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Enhancing the Competitiveness of China’s High-end Brands: Reshaping the Brand Value Chain

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