Marketoriented Cantonese Opera Films:Influence of MovieWatching Motivation on Audiences′ Willingness to Understand Cantonese Opera Culture

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Journal of Guangzhou University (Social Science Edition) ›› 2024, Vol. 23 ›› Issue (1) : 164-172.

Marketoriented Cantonese Opera Films:Influence of MovieWatching Motivation on Audiences′ Willingness to Understand Cantonese Opera Culture

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