在低碳经济的发展模式下,酒店业走向低碳环保的道路已刻不容缓。政府颁布了相关的政策,作为实施主体的酒店企业,对政策的响应程度如何？是否取得了相应的效果？文章在界定四类酒店核心利益相关者即政府管理部门、酒店管理者、酒店员工及消费者的基础上,以本土酒店集团广州嘉逸酒店管理集团为例,对管理者、员工、消费者进行了深度访谈。结果发现:不同利益相关者从各自不同的利益基点出发,政府停留在倡议阶段,酒店管理者、员工配合度有限,消费者存在不理解现象,政策的实施效果不够理想。在目前阶段应建立以政府强有力推动为源动力的驱动机制。

Hotel industry is a major carrier of energy consumption, and it is undoubtedly urgent for it to take more responsibilities to operate under the developing pattern of low-carbon economy. The government has put forward proposals and promulgated some relevant policies, but how well are hotel enterprises as the main implementing party responding? Have any corresponding results been obtained? This paper firstly defines four types of hotel core stakeholders in related to this policy: government administrative departments, hotel managers, non-managerial employees and consumers. Then taking a domestic hotel group, the Guangzhou Grand Hotel Management Group as an example, and by conducting in-depth interviews with managers, non-managerial employees and consumers, this empirical analysis shows that different stakeholders start from their own perspectives and respond as follows: the government just remains in the initiative phase; hotel managers and non-managerial employees cooperate limitedly; and consumers cannot fully understand, which influence the implementing effects of the policy. Furthermore, this paper proposes a driving mechanism and points that government plays a critical role to ensure implementing the policy sustainably at present stage.